Open in app

Sign In

Write

Sign In

Corey
Corey

1 Follower

Home

About

May 6, 2021

A Neat System To Keeping Customers Engaged

Classic behaviour change models tend not to consider newer behaviour economics and decision science. These are key to attaining and maintaining our customers’ and users’ interest and engagement in our websites and products. …

Customer Engagement

5 min read

A Neat System To Keeping Customers Engaged
A Neat System To Keeping Customers Engaged
Customer Engagement

5 min read


Apr 14, 2021

Understanding The Story That Google Analytics Is Telling You

If you’ve already got Google Analytics collecting data from your site, you’re off to a good start in measuring the conversion performance of your content. However, the job is far from over; understanding the story that lies within the data is where the real work begins. Even with a hypothetically…

Google Analytics

6 min read

Understanding The Story That Google Analytics Is Telling You
Understanding The Story That Google Analytics Is Telling You
Google Analytics

6 min read


Apr 2, 2021

A Framework For Creating User Personas, Fast

User personas (or buyer personas) are too often associated with presumption and guesswork. However, there are highly-analytical ways of establishing sturdy profiles that are backed by research and data. CXL Institute provides training and insights into conversion rate optimisation, a key part of which is a data-driven approach to user…

Cro

6 min read

A Framework For Creating User Personas, Fast
A Framework For Creating User Personas, Fast
Cro

6 min read


Mar 29, 2021

Emotional Targeting & Personalisation In Web Content

Conversion rate optimisation is all about tweaking and testing our content to maximise its efficacy in achieving our desired business goals. Simple enough, right? Perhaps…if we were predictable machines and not sentimental, fickle, capricious human beings. The decisions we make are more emotionally driven than we’d care to admit There are hundreds of cognitive biases that affect all of our decisions and colour…

Emotional Targeting

5 min read

Emotional Targeting & Personalisation In Web Content
Emotional Targeting & Personalisation In Web Content
Emotional Targeting

5 min read


Mar 22, 2021

Fascinating Persuasion Techniques in Digital Marketing

We human beings are curious creatures. We rarely act rationally, and almost always predictably. As varied as our preferences might be for art, food, partners, music, brands, sleep, exercise — you name it — we are fundamentally all remarkably similar in our rationalisation of the world through cognitive biases. …

Cro

5 min read

Fascinating Persuasion Techniques in Digital Marketing
Fascinating Persuasion Techniques in Digital Marketing
Cro

5 min read


Mar 18, 2021

Optimise Your Website Copy With Message Mining

The importance of putting oneself in the shoes of the customer — as a marketing or sales professional — to understand the trials and tribulations that drive their purchasing decisions is perfectly-well understood. …

Cro

5 min read

Optimise Your Website Copy With Message Mining
Optimise Your Website Copy With Message Mining
Cro

5 min read


Mar 11, 2021

Writing Words That Sell: Conversion Copywriting

A web page’s design needs to ensnare a visitor, however, it’s the copy that gets the conversion over the line. This order makes sense when you consider that our brains process images 60,000 times faster than text. Design charms, but copy seals the deal. Great copy is achieved by undertaking…

Cro

4 min read

Cro

4 min read


Mar 1, 2021

Reaching New Potential: Conversion Rate Optimisation

The room for guesswork in e-commerce, digital and product marketing is being reduced closer to non-existence. While bold projects, impactful businesses, life-changing products, and grand ideas will always be borne from a blend of intuition and inspiration gifted from ancient muses or the divine figure of your choosing, the possibility…

Cro

5 min read

Reaching New Potential: Conversion Rate Optimisation (CXL Review)
Reaching New Potential: Conversion Rate Optimisation (CXL Review)
Cro

5 min read

Corey

Corey

1 Follower

Conversion, copy, content

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams