If you’ve already got Google Analytics collecting data from your site, you’re off to a good start in measuring the conversion performance of your content. However, the job is far from over; understanding the story that lies within the data is where the real work begins. Even with a hypothetically…

User personas (or buyer personas) are too often associated with presumption and guesswork. However, there are highly-analytical ways of establishing sturdy profiles that are backed by research and data. CXL Institute provides training and insights into conversion rate optimisation, a key part of which is a data-driven approach to user…

Conversion rate optimisation is all about tweaking and testing our content to maximise its efficacy in achieving our desired business goals. Simple enough, right? Perhaps…if we were predictable machines and not sentimental, fickle, capricious human beings. The decisions we make are more emotionally driven than we’d care to admit There are hundreds of cognitive biases that affect all of our decisions and colour…

We human beings are curious creatures. We rarely act rationally, and almost always predictably. As varied as our preferences might be for art, food, partners, music, brands, sleep, exercise — you name it — we are fundamentally all remarkably similar in our rationalisation of the world through cognitive biases. …

The importance of putting oneself in the shoes of the customer — as a marketing or sales professional — to understand the trials and tribulations that drive their purchasing decisions is perfectly-well understood. …

A web page’s design needs to ensnare a visitor, however, it’s the copy that gets the conversion over the line. This order makes sense when you consider that our brains process images 60,000 times faster than text. Design charms, but copy seals the deal. Great copy is achieved by undertaking…

The room for guesswork in e-commerce, digital and product marketing is being reduced closer to non-existence. While bold projects, impactful businesses, life-changing products, and grand ideas will always be borne from a blend of intuition and inspiration gifted from ancient muses or the divine figure of your choosing, the possibility…